Johnson & Johnson
Botego’s Johnson & Johnson Virtual Agent project was nominated for the company’s 2010 global James E. Burke Marketing Awards: the campaign led to a 12% uplift in the o.b. brand’s tampon sales. The campaign increased o.b. website traffic 31-fold, and more than doubled the average Facebook and MSN click-through rates!
Slides from the presentation prepared by the J & J team:
Presentation video prepared by the J & J team:
Botego made a Microsoft-certified MSN female Virtual Agent for Coca Cola, which invited users to take part in a karaoke session on cokemusic.com (now rebranded as mycoke.com). She had tens of thousands of friends on her list that chatted with her regularly.
The Cornetto bot Botego delivered for Unilever feels like a real video-conferencing experience. The customer-service interface uses Facebook Connect technology, so she can examine user profiles and say “I see that you’re married. Let’s hope your wife doesn’t get jealous seeing you chat with me”.
The Virtual Agent Botego made for PepsiCo was a banner-ad bot that invited visitors to chat with her. Users found this human-like interaction interesting, so the click-through rates to the PepsiCo website were much higher than those measured from standard banner ads.
Botego’s T-fal bot was popular among housewives because she shared delicious recipes and useful kitchen tips from a vast content database. She showed how profile targeting is possible through the use of chatbots.